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Free resource · Version 1
Your 7-day content planner.
A reusable week of post prompts, caption templates and visual ideas for small businesses and creators. Choose your main channel and adapt one idea each day.
Replace every bracketed phrase with your own details. The brackets are prompts, not finished copy.
Use accurate facts and photos or videos you own or have permission to use.
Read each caption aloud, make it sound like you, and add one clear next step.
Publish with your usual tools. This planner does not connect accounts or publish posts.
DAY 1 · Photo post
Introduce what you do
Explain who you help and what you help them do in one plain sentence.
HOOK
We help [audience] with [problem or goal].
CAPTION TEMPLATE
Hi, we’re [business or creator name]. We help [audience] with [specific problem] through [product, service or content]. Here, we share [type of useful content]. If you’re working on [related goal], you’re in the right place.
Visual idea: Use a clear photo of yourself, your workspace or your main product. Keep the background simple.
Call to action: Tell us what you’d like to see more of.
DAY 2 · Photo post or carousel
Share one useful tip
Teach one small action your audience can try today.
HOOK
One simple way to [make progress on a goal].
CAPTION TEMPLATE
Try this next time you [relevant situation]: [specific action]. Start with [small first step], then [next step]. It helps because [accurate, practical explanation]. Keep it simple and adjust it to your situation.
Visual idea: Show the steps in two or three photos, or create a simple text carousel with one step per slide.
Call to action: Save this for the next time you need it.
DAY 3 · Short video or photo sequence
Show behind the scenes
Show a real part of your process that your audience rarely sees.
HOOK
A quick look at how we [real task].
CAPTION TEMPLATE
Here’s one part of our process: [real step or task]. First, we [step one]. Then, we [step two]. The detail we pay attention to is [specific detail]. It’s a small look at the work behind [product, service or content].
Visual idea: Film three short clips of the actual task: the starting point, the work in progress and the finished result.
Call to action: Which part of the process would you like to see next?
DAY 4 · Talking-head video or text post
Answer a common question
Answer a question a customer, reader or follower has actually asked. If you don’t have one yet, explain a basic question about your work without claiming people asked it.
HOOK
Wondering about [topic]? Here’s the short answer.
CAPTION TEMPLATE
[Question in plain language]? The short answer is [accurate answer]. Here’s what matters: [one or two useful details]. If you’re deciding what to do next, start with [practical next step].
Visual idea: Use the question as a large heading, then explain the answer on camera or in a simple two-slide carousel.
Call to action: What else would you like to know about [topic]?
DAY 5 · Photo post or demonstration
Highlight a product or service
Focus on one thing you offer and explain what it is for, using facts you can support.
HOOK
A closer look at [product, service or resource].
CAPTION TEMPLATE
This is [name]. It’s designed for [audience or use case]. Here’s how it works: [brief, accurate explanation]. A useful detail to know is [verified detail]. You can find the full information at [where to learn more].
Visual idea: Show the product in use, demonstrate a real feature, or show an example of the service deliverable with permission.
Call to action: Visit [page or link location] to see the details.
DAY 6 · Question post or story
Start a useful conversation
Ask one specific question that helps you understand your audience. Avoid asking several unrelated questions at once.
HOOK
What’s your biggest challenge with [topic]?
CAPTION TEMPLATE
We’re planning more content about [topic], and we’d like to make it useful. What takes the most effort for you: [option A], [option B], or something else? A short answer is welcome—we’re listening.
Visual idea: Use a clean question card, a relevant photo or a story poll with two clear options.
Call to action: Share your answer in the comments or reply to this story.
DAY 7 · Carousel or roundup post
Recap and offer a next step
Bring together two or three things you actually shared this week and give people one useful next step.
HOOK
Three ideas to take into next week.
CAPTION TEMPLATE
This week, we covered [idea one], [idea two] and [idea three]. If you try just one thing, start with [small, useful action]. You can revisit [post or resource] whenever you need a reminder. Next week, we’ll explore [topic you genuinely plan to cover].
Visual idea: Create a three-slide recap using your own photos, post screenshots or short text summaries.
Call to action: Save the recap or visit [relevant resource] for the next step.
Before you post
All bracketed prompts have been replaced.
Every product detail, claim and example is accurate.
You own or have permission to use the visual.
The post has one clear purpose and one call to action.
Links work, captions are readable and images have alt text where supported.
You’ve adapted the format to your chosen channel.
Review your week
After seven days, note which posts prompted useful replies, saves or visits. Keep what helped your audience, change what felt forced, and reuse the same seven themes next week. Small samples are a starting point, not proof of business results.
A general planning resource by SocialCast. Replace the bracketed prompts and check every post before publishing.